The grail of fundraising is exactly this chaining together of donors’ current and future gifts and capacities for giving in such a way that their overall philanthropic program not only supports charitable organizations’ current needs but also secures the future needs of the organizations they care most about.

Myth-Busted - AFP’s Spring 2015 Edition of Advancing Philanthropy asked “Isn't all philanthropy personalized?" That is what most people think, but it is usually not the case. Personalized Philanthropy: Crash the Fundraising Matrix busts this myth and a host of other “best practices" of conventional fundraising. If you’re an AFP-er, you can find it online here on page 40, or if not, download the pdf after the jump. It's a great primer on personalized philanthropy.