AFP's “Advancing Philanthropy” Discovers Grail of Fundraising
Posted on April 11th, 2015
The grail of fundraising is exactly this chaining together of donors’ current and future gifts and capacities for giving in such a way that their overall philanthropic program not only supports charitable organizations’ current needs but also secures the future needs of the organizations they care most about.
Myth-Busted - AFP’s Spring 2015 Edition of Advancing Philanthropy asked "Isn't all philanthropy personalized?" That is what most people think, but it is usually not the case. Personalized Philanthropy: Crash the Fundraising Matrix busts this myth and a host of other "best practices" of conventional fundraising. If you’re an AFP-er, you can find it online here http://www.nxtbook.com/nxtbooks/afp/ap_2015spring/ on page 40, or if not, download the pdf after the jump. It's a great primer on personalized philanthropy.
dnochlin@imca.org
