To go just "slightly viral" is our loftiest goal. Personalized Philanthropy will never be a mass phenomena, but many donors would embrace the grail challenge to have their impact and recognition start now, if they only knew they could. If you have read Personalized Philanthropy, please make your voice heard by writing a review or comment.

Embrace the challenge
If you work in the fundraising software industry, the challenge is to bring the complete donor alive - the institutional-focus and the donor-focus. If you’re a gift officer, the challenge is to bring creativity back to your practice. If you are a financial or estate officer, your challenge is to go beyond the convention in your industry and "to do stuff," as the cleaned-up version has it. And if you’re a philanthropist, your challenge is simply to start it up, now.

Personalized Philanthropy: Crash the Fundraising Matrix